London Promo Primary Research

In order to find out what my audience wanted/expected from a London promotional video I carried out primary research. In order to conduct my primary research I had to use a website called Survey Monkey that helped us to easily create and send out surveys. Here are the questions and results of the surveys that I sent out.

I carried out two surveys; one qualitative and one quantitative. By doing this I could find out what my audience wanted based on the guidelines I have given them. The open questions will help me to find out more of what my audience would like to see from a promotional video.

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  Surveys + Data

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  Data 2 V2

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  Data 3 V2

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  Data 4 V2

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  Data 5 V2

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  Data 6 V2

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  Data 7 V2

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  Data 8 V2

From the first survey I asked my audience general questions about themselves and about London. From the general questions it gave me a better idea of what my audience was like. I also asked what parts of London they lived to have a better picture of the areas of which I should film. These general questions will help me to piece together an image in my head of the footage I should have and the facts I should include in my promo video.

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  Q1

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  Q2

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  Q3

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  Q4

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  Q5

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  Q6

The second survey was much more in depth than the first. All six questions of the questions were open, although not all of the responses were 100%, they will still help out with the creation of my promo. The point of using open questions was to see what the audience members wanted specifically, that way I would be able to better tailor it towards them.

#Unit2