Logo design + evaluation

This is my final finished logo that I created in Adobe Photoshop. I have used bright colours to help grab the attention of my target audience of which is 16-18 year olds. I have placed film roll over the handcuffs as well as the inclusion of broken chains to symbolise that media can "set you free". I took inspiration from the likes of western posters to help me make this logo. I think that my logo could've been better if I had included more imagery that was reflective of freedom but I believe the broken chains help to get the message across. I also think that if I had included small images inside the film it would help to make it look a bit more interesting. I think the major element within the logo that helps the audience to easily see that it's a film company logo is the film roll. By including film roll (a common trait of production companies) I can better portray the message of my logo. I used a yellow backgroumd to add more flair to the title of "Freedom Films". I think that if I had also added modern day filming technology inside the white parts of the film roll I could portray the message that my production company is involved with every kind of media.

#Unit4