Flash Banner Analysis

This flash banner is a Dunkin' Donuts advertisement and includes a link at the end of the animation to redirect customers to find a store near them. Through the use of a pink "store" button it makes the option more eye catching and helps the audience to easily navigate to their website. By placing it on a brown background it helps it to look more prominent. Through the use of halloween imagery it helps to create a theme for the advertisement and gives a brief insight into the time of year of which the banner was publicized. From this, I can learn that by tailoring an advertisement to a particular group of people and by theming it to fit certain events like halloween or christmas.

This flash banner is a Coca Cola advertisement. It tells the audience that every time they buy a 12-can pack of Coca-Cola products they receive an entry form of which allows them to win a majority of prizes. To further make this advertisement more interesting the background is bright red. Red is a particularly loud color of which helps to make the advertisement stand out on a web page. Red is also the brand colour of Coca Cola which helps the advertisement to be identified by an audience. The advertisement does have an interactive side as it includes a link to the "Official Promo Rules" of the offer that the Coca Cola company is giving out.

This is an interactive flash banner from Ebay. Using arrows the appear on the left or right side of the banner you can navigate between the two advertisements. By doing this, the audience can selectively choose to learn more information about one of the two advertisements that they are interested in. The colors of the two banners are dark blue and fairly uninteresting. From this I can learn that by using darker colours you can make a flash banner advertisement look more serious and convey a deeper message. Both banners also have links which redirected you to the pages that are relevant to what they are advertising.

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